Welcome to Easy Tiger! Born out of a moment of inspiration, while sat around a fireplace in the early hours of the morning during 2020s big lockdown. We couldn't help but notice the growing trend of people indulging in spirits at home, experimenting with cocktails, building impressive collections, and truly embracing the creativity and joy of it all.

We saw a gap in the market for a fun and convenient online shopping experience, so we set out on a mission. Our goal? To create a place where you can easily find your favourite bottles, with great prices, fast shipping, and a seamless experience from start to finish. Now, after three years of trading, I'm proud to say - we're pretty damn good at it.

We're a small team, running a tight ship: no retail stores, low overheads, and an unyielding passion for hunting down the best deals around. While we operate on an "always on sale" model, we take pride in working directly with brands to secure extra special deals each month. Why? Because we want to bring their incredible products into as many Kiwi homes as possible and let all of you try the latest and greatest bottles at insanely good prices.

For our warehousing and shipping, we’ve partnered with Advintage - a company with over 20 years in the online booze game and a proven record of getting bottles to doorsteps fast. After three years of their help in delighting customers with our shipping times, we can assure you of this: You’ll get fast delivery. Every time.


Now stop reading the boring bits, go find your next favourite drink, and
Take it Easy Tiger


Will Macpherson | Founder

Jack Maunsell | Operations Manager